Dec 1 (Reuters) – U.S. shoppers spent $9.1 billion online on Cyber Monday, Adobe Analytics said, capping a strong Black Friday weekend marked by splurges from wealthier consumers and deal-hunting by lower-income households.
Online spending was up 4.5% year-over-year through 6:30 p.m. ET (2330 GMT), according to Adobe, which tracks more than 1 trillion visits to retail sites.
The firm expects online spending to reach $13.9 billion to $14.2 billion by the day’s end, marking the finale of the holiday sales spree that began after Thanksgiving.
(Reporting by Neil J Kanatt in Bengaluru; Editing by Chris Reese)
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